Temporary Outdoor Advertising Permit

This service enables you to install temporary advertising and promotional boards on the Right of Way for events and openings

Service Timeline

Completion Time

About Us

3 to 7 Working Days

Where & How to Apply

01

Click on the Apply Now

02

Enter your RTA credentials in the login screen to proceed to the application

03

Click on Permit then Permit on Right of Way

04

Select the Right of Way advertising services

05

Upload required documents and specify the location of the proposed advertising sign through the system

06

The customer receives a number for the transaction

07

The concerned parties at Mada Media study the application technically

08

The customer receives approval or rejection of the application through the website, email or SMS

09

In case of approval, the customer settles the required fees online through the Advertising Management System or by cash at Customer Happiness Centres Umm Ramool and Al Barsha

10

Print the permit through the System

Required Documents

  • A copy of the valid trade license is required for both the party requesting the advertisement and the company executing it
  • A letter from the party requesting the advertisement, addressed to the Technical Operations Department at Mada Media, must clarify the reason and purpose of the advertisement. The letter should also confirm that the mentioned company is authorized to execute the proposed advertisement and specify the start and end dates of the requested period
  • A 3D copy of the proposed design for the advertisement and the advertising board

Service fees

Type of Advertising Board

Logo and Trade Name on Construction Fence

Logo and Trade Name on Construction Fence

AED 2,000

Location / Annually

Promotional Advertisement on Construction Fence for Commercial  Projects (Only 1 Activity)

Promotional Advertisement on Construction Fence for Commercial Projects (Only 1 Activity)

AED 20

Sq. metre / Monthly

Promotional Advertisement on Construction Fence for Commercial Projects (Multiple Activities)

Promotional Advertisement on Construction Fence for Commercial Projects (Multiple Activities)

AED 50

Sq. metre / Monthly

Promotional Advertisement for Advertising Companies on A Construction Fence Up to 50m in length

Promotional Advertisement for Advertising Companies on A Construction Fence Up to 50m in length

AED 100

Sq. metre / Monthly

Promotional Advertisement for Advertising Companies on a Construction Fence Between 50m and 100m in Length

Promotional Advertisement for Advertising Companies on a Construction Fence Between 50m and 100m in Length

AED 150

Sq. metre / Monthly

Promotional Advertisement for Advertising Companies on a Construction Fence for More Than 100m in Length

Promotional Advertisement for Advertising Companies on a Construction Fence for More Than 100m in Length

AED 200

Sq. metre / Monthly

Advertisement on a Bench

Advertisement on a Bench

AED 2000

Bench / Annually

Advertisement on a Sunshade

Advertisement on a Sunshade

AED 2000

Sunshade / Annually

Advertisement on Parking Shade Umbrella Stands

Advertisement on Parking Shade Umbrella Stands

AED 500

Sq. metre / Annually

Fixed Trade Name Plate

Fixed Trade Name Plate

AED 500

Sq. metre / Annually

Advertisement on Flag Holding Logo/Commercial Identity (Except UAE Flag)

Advertisement on Flag Holding Logo/Commercial Identity (Except UAE Flag)

AED 500

Flag / Annually

Promotional Flags

Promotional Flags

AED 500

Flag / Weekly

Project Sign Boards

Project Sign Boards

AED 2000

Board / Annually

Advertisement on Balloons

Advertisement on Balloons

AED 2000

Advertisement / Weekly

Advertisement on Air Balloons

Advertisement on Air Balloons

AED 2000

Advertisement / Weekly

Advertisement on Pylons

Advertisement on Pylons

AED 5000

Pylons / Annually

Temporary Directional Sign Boards

Temporary Directional Sign Boards

AED 250

Board / Weekly

Promotional Arches

Promotional Arches

AED 5000

Arche / Monthly

Display units for Prizes/Vehicles/Electronics/Products

Display units for Prizes/Vehicles/Electronics/Products

AED 5000

Display / Monthly

Kiosks for Raffle Tickets/Goods/Samples/Gifts

Kiosks for Raffle Tickets/Goods/Samples/Gifts

AED 5000

Kiosks / Monthly

Temporary Freestanding Mockup

Temporary Freestanding Mockup

AED 2000

Freestanding Mockup / Monthly

Adding Temporary Amendments on Advertisign Boards (Lampposts, Moby, Bench)

Adding Temporary Amendments on Advertisign Boards (Lampposts, Moby, Bench)

AED 150

Small / Campaign

Adding Temporary Amendments on Advertisign Boards (Megacom)

Adding Temporary Amendments on Advertisign Boards (Megacom)

AED 300

Medium / Campaign

Adding Temporary Amendments on Advertising Boards (Unipole, Over the Building, Mini Pole, Bridges and Tunnels)

Adding Temporary Amendments on Advertising Boards (Unipole, Over the Building, Mini Pole, Bridges and Tunnels)

AED 600

Large / Campaign

Adding Permanent Amendment on Advertising Boards

Adding Permanent Amendment on Advertising Boards

AED 5000

Board / Annually

Temporary Bridges and Tunnels

Temporary Bridges and Tunnels

AED 50000

Bridge or Tunnel / Monthly

Temporary Lampposts in External Roads

Temporary Lampposts in External Roads

AED 5000

Lampposts / Monthly

Replacing Lost Advertising Permits

Replacing Lost Advertising Permits

AED 100

Permit / Every time

Knowledge and Innovation: AED 20.

Eligibility

Advertising companies are eligible to apply for this service.

Terms and Conditions

  • The customer must receive an approval from the Right of Way Department for traffic diversions and must coordinate with the Roads and Facilities Maintenance section for electrical connections.
  • Sign installation must not conflict with traffic guidance signs or advertisement signs and must not block the visibility of drivers or affect the pedestrians path.
  • Traffic guidance signs installation must not be on sidewalks, footpath and bicycle tracks.
  • All temporary advertising boards and flags must be installed not less than the height of the advertisement + 1m from road edge.
  • Both the company requesting the advertisement and the advertising company that will execute it can apply for the service, but the permit is provided to the advertising company.
  •  The executing company holds full responsibility for any damage that results from installing the advertisement. It is also responsible for maintaining and cleaning the boards.
  •  The customer is prohibited from installing any cutouts or additions or internal lights on the boards without having a permit. If the permit is approved, the lights must be fixed on the board.
  • The customer must have an approval on the content of the advertisement from the Advertising Section of Dubai Municipality for all types of advertisements.
  • The customer must abide by the adopted rules and conditions by the governmental departments and agencies, and must have the necessary approval of all concerned parties.
  • The customer receives a preliminary approval for 2 weeks to apply for a No Objection Certificate for permits that require NOCs. The permit is issued after receiving the NOC from the concerned service authorities.
  •  The customer must have the approval of the Rail Agency for locations that are under its authority (near the route of the metro or the tram).
  • The customer must take all the measures and precautions related to public safety and preventive measures related to the safety of road users while installing, maintaining or removing advertising boards after obtaining the approval of the Right of Way Department for traffic diversions.
  • The customer must coordinate with the Advertisement and Investment Services section at the Traffic Department when installing the boards to make sure that the company is using the location agreed on.
    The customer must remove the advertisement when the permit expires and must leave the location clean as it used to be before.
  •  RTA preserves its right to withdraw the permit or remove the boards or change their locations should they affect the traffic safety conditions or should they violate the licensing conditions or for any other reasons.
  • Permit fees of less than ِAED 200,000 can be paid online.
  • For more information about the approval or the rejection of the request, the customer can check the Advertising Management System using the application number.

FAQ’s

How Can the Customer Pay for an Outdoor Advertisement Permit After Approval?

The Customer has 3 Payment Options:

1. Cash (payment not exceeding AED 50,000)

2. Manager's Cheque

3. Online (payment not exceeding AED 100,000)