Permit to Advertise on Vehicles

This service allows to obtain a permit for placing an advertising sticker on commercial vehicles, provided specific conditions and technical specifications are met

Service Timeline

Completion Time

About Us

3 to 7 working days

Where & How to Apply

01

Click on the Apply Now

02

Enter your RTA credentials in the login screen to proceed to the application

03

Click on Permit, then select Permit on Vehicle

04

Select the Advertising on Vehicles service

05

Upload the required documents and receive a reference number via email and SMS

06

The relevant teams at Mada Media review the application from a technical perspective

07

Receive the approval or the rejection of the application through the website, email and SMS

08

In case of approval, settle the required fees online through the Advertising Management System or by cash through Customer Happiness Centres Umm Ramool and Al Barsha

09

Print the permit using the Advertising System

Required documents

For Commercial Vehicles and Motorcycles

For Commercial Vehicles and Motorcycles

01

Vehicle/Motorcycle Ad Design (All 4 sides) + Mock-up.

02

Copy of the trade licence issued in Dubai.

For Other Vehicles

For Other Vehicles

01

Vehicle Ad Design (All 4 sides) + Mock-up.

02

Letter of request addressed to Mada Media to add an advertising sticker, explaining the nature of the activity.

03

Copy of the trade licence issued in Dubai.

For Trailer and Semi Trailer/Mobile Advertising Vehicles

For Trailer and Semi Trailer/Mobile Advertising Vehicles

01

Vehicle Ad Design (All 4 sides) + Mock-up.

02

Copy of the trade licence - Advertising activity, issued in Dubai.

Service fees

Commercial Vehicles: Logo and Commercial Name on the Front Doors Without the Windows and Windscreens

All Categories

All Categories

AED 250

Annually

Knowledge and Innovation: AED 20.

Commercial Vehicles: A Complete Wrap Excluding the Windows

Light Vehicle or Bus Up to 16 Passengers

Light Vehicle or Bus Up to 16 Passengers

AED 1,000

Annually

Cooler Truck, Pick Up, Pick Up with Trunk

Cooler Truck, Pick Up, Pick Up with Trunk

AED 1,500

Annually

Bus for 26 Passengers

Bus for 26 Passengers

AED 1,500

Annually

Heavy Bus

Heavy Bus

AED 2,500

Annually

Light Mechanical Equipment

Light Mechanical Equipment

AED 1,500

Annually

Heavy Mechanical Equipment

Heavy Mechanical Equipment

AED 2,500

Annually

Knowledge and Innovation: AED 20.

Commercial Vehicles: A Partial Wrap Excluding the Windows

Light Vehicle or Bus Up to 16 Passengers

Light Vehicle or Bus Up to 16 Passengers

AED 500

Annually

Cooler Truck / Pick Up / Pick Up with Trunk

Cooler Truck / Pick Up / Pick Up with Trunk

AED 1,000

Annually

Bus for 26 Passengers

Bus for 26 Passengers

AED 1,000

Annually

Heavy Bus

Heavy Bus

AED 1,500

Annually

Light Mechanical Equipment

Light Mechanical Equipment

AED 1,000

Annually

Heavy Mechanical Equipment

Heavy Mechanical Equipment

AED 1,500

Annually

Knowledge and Innovation: AED 20.

Motorcycles

Personal Advertisement

Personal Advertisement

AED 250

Annually

Knowledge and Innovation: AED 20.

Quad Bikes

Advertisement for Others

Advertisement for Others

AED 500

Weekly

Knowledge and Innovation: AED 20.

Advertising Companies

Mobile Vehicle

Mobile Vehicle

AED 50,000

Annually

Trailers / Semi trailers

Trailers / Semi trailers

AED 50,000

Annually

Knowledge and Innovation: AED 20.

Advertising on a Special Status Vehicle

Mock up special status like mobile vehicles for selling and providing special services

Mock up special status like mobile vehicles for selling and providing special services

AED 2,500

Weekly

Knowledge and Innovation: AED 20.

Advertising on a Vehicle for an Event

Light Vehicle

Light Vehicle

AED 2,500

Weekly

Knowledge and Innovation: AED 20.

Eligibility

Commercial and Advertising companies are eligible to apply for this service

Terms and Conditions

  • To apply for a new advertisement permit or to renew an application, the Emirates ID must be valid and the trade license must be valid and updated on RTA website
  • Arabic language must not be less than 50% of the advertising content
  • The company trade name in Arabic should be exactly as stated on the trade license and the vehicle ownership
  • An approval from the investigation department in Dubai Police is required in case of changing the vehicles' original colour
  • If the advertisement is related to real estate brokerage/real estate, the customer is required to present a No Objection Certificate from the Dubai Land Department
  • In case of a rented vehicle, the customer is required to present a No Objection Certificate for placing the sticker from the leasing company
  • For advertisements on trailers, semi trailers and mobile advertising vehicles, the customer must get an approval from the Vehicle Licensing Department
  • In case the agency is from outside the country the advertisement must be stamped by the embassy/consulate.
  • If the advertisement was for a brand, the customer must present the ownership of the trademark that's registered at the Ministry of Economy, or the owner's NOC ratified by the notary.
  • The companies registered in Dubai SME benefit from a 50% discount. The company must enclose an official letter with the application.
  • In case of changing the vehicle colour for an advertising sticker, the customer must check with the Licensing Agency to update the vehicle information after adding the sticker
  • The following points must be observed when designing the advertisement
    • Smoking symbols in all their forms are not allowed
    • Flags of countries are not allowed
    • Religious slogans or symbols are not allowed
    • Images that violate public morality are not allowed
    • Other languages (excluding Arabic and English) are not allowed
    • 3D images are not allowed
    • Images on the front upper part of the vehicle are not allowed
    • Images of real people are not allowed
  •  The advertisement must not be placed on the vehicle windscreen
  • It is not allowed to include a barcode in the design
  • The advertisement must not include a lot of expressions
  • The maximum number of images on each side of the vehicle is 5
  • The company must not write an activity that is not mentioned in the trade license
  • The design must comply with the data on the trade license and vehicle ownership
  •  Permit fees of less than 200,000 AED can be paid online
  • The customer must pay 100 AED to replace a lost or damaged permit or amend the permit data
  • For more information about the approval or the rejection of the application, the customer can check the Advertising System through the application number or vehicle number