Permit to Advertise on Taxi Vehicles

This service enables you to obtain a permit for the franchise companies to advertise on the taxi vehicles body. Accepted applications cover the following types of advertising campaigns: commercial campaigns, non-commercial campaigns allowing advertising agencies to promote their brand name, social responsibility campaigns, and RTA juvenile welfare campaigns.

Service Timeline

Estimated Completion Time

About Us

10 minutes

Where & How to Apply

01

Click on the Apply Now

02

Enter your RTA credentials in the login screen to proceed to the application

03

Submit the application through the Mada Media website using the company’s account, including the key details of the advertising campaign

04

Campaign Type: Commercial or Non-Commercial

05

Campaign Duration: From-To (any part of a month is considered a full month)

06

Start and End Dates: As stated in the approval letter from Dubai Municipality

07

Upload all required documents

08

The application is sent electronically to the company to complete the procedures and settle the required fees through cash, credit card, or debit card

09

An e-payment notice is issued to the customer for fee settlement

10

The customer can make an online payment through the available channels

11

The system is automatically updated once the customer settles the fees, and the company’s application is marked as "Active"

12

The company can then print the advertising permit and the vehicle list directly from the system

What’s Required

Required Documents

Required Documents

01

A copy of the advertising design and the poster display concept for the vehicle, approved by the Dubai Municipality Advertisement Section.

02

An Excel file listing the vehicles for advertising, or the option to select the vehicles directly through the RTA Smart Licensing and Traffic System.

Service fees

300 AED monthly per vehicle (the part of the month shall be considered a month).
 

Eligibility

Companies licensed by the RTA to transport passengers by taxi are eligible to use this service.

Terms and Conditions

  • The company must commit to the campaign end date and remove all advertising to avoid a contravention notice from the Transport Activities Monitoring Department.
  • The company must comply with the terms and conditions stated in Dubai unified guide of outdoor advertisement.
  • Installing advertising posters without paying the advertising fees exposes the company to a violation.
  • Advertising campaigns can be renewed after paying the renewal fees (except for free campaigns).
  • All vehicles to be advertised on must be inspected and monitored by the Transport Activities Monitoring Department at the Public Transport Agency.
  • Companies are allowed to advertise on 100% of the total number of their fleet vehicles.
  • The advertising agencies of Dubai Taxi Corporation may promote their brand name on a specific number of taxi vehicles according to the agreement signed with the said agencies.
  • Applications to amend the advertising campaign must be submitted 3 days prior to its start.
  • 3 vehicles can be changed during the permit validity period in case of an accident or any other reason, through submitting a vehicle change application on the system directly. A notice is then sent to the concerned parties at the Transport Activities Monitoring Department.

FAQ’s

Does the 10% allocated to RTA include Hala Taxi stickers?

The 10% does not include Hala Taxi stickers.