Can a company operating in Dubai Free Zones apply for an advertising permit from Mada Media?

The advertising permit must be issued by the Free Zone Authority. Mada Media issues permits only for advertisements outside the Free Zones.

Can I pay the fines upon renewing the trade licence?

Yes, fines can be paid at the time of renewing the trade licence.

Umbrella Advertising Permit Dubai

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The umbrella advertisement permit allows branded umbrellas and parasols to be used for promotional display in approved outdoor locations. It covers Dubai Municipality umbrella permits required for outdoor umbrella permits, parasol branding Dubai, and outdoor parasol advertising. This approval applies to promotional umbrella advertising and follows official umbrella advertising regulations and defined umbrella advertising requirements before placement.

The validity of the permit depends on the expiry date of the land owner's NOC, provided that it doesn't exceed 1 year. 
You can apply for an advertising permit for a period of 6 months or less, but the fee is calculated for a full year, based on Article (1) of the Executive Council Resolution No. (18) of 2013 . A part of a year is considered.
A full year, a part of a week is considered a full week, a part of a day is considered a full day, and a part of
a metre is considered a full metre. 
One of the requirements for automatic renewal is an NOC from the land or property owner. The period
of automatic renewal mustn't exceed 3 years for the following types of advertising permits: 
- Hoarding or fence
- Lighting pole
- Mupi
- Digital screens
- Unipole, minipole, and megacom
- Wall sign on a building façade.
You can apply to pay fees and fines in instalments through the following banks:
- Emirates NBD , for a period of 12 months, by following these steps .
- Emirates Islamic Bank , for a period of 24 months, by following these steps.