Can a company operating in Dubai Free Zones apply for an advertising permit from Mada Media?

The advertising permit must be issued by the Free Zone Authority. Mada Media issues permits only for advertisements outside the Free Zones.

Can I pay the fines upon renewing the trade licence?

Yes, fines can be paid at the time of renewing the trade licence.

Advertisement Permit For Display Unit

About The Service

The display unit advertisement permit applies to freestanding promotional structures used in approved outdoor locations across Dubai. It covers Dubai Municipality display permits for outdoor display structures, promotional display units, and display stand advertising. This permit is required for display advertising Dubai and follows official display unit regulations, defined outdoor display requirements, and the standard display unit approval process before installation.

What’s Required

No Objection Certificate (NOC) from the land or property owner, specifying the permission period

Design of the proposed advertising location with on-site measurements, dimensions and the advertising content

Permit to advertise on lands under Dubai Development Authority (for Non-Free Zones):

Approved Structural Plans and a Completion Certificate from Dubai Development Authority Building Activities Control Department - Construction Control Section

Hoarding Permit (for advertising on a hoarding)

The validity of the permit depends on the expiry date of the land owner's NOC, provided that it doesn't exceed 1 year. 
You can apply for an advertising permit for a period of 6 months or less, but the fee is calculated for a full year, based on Article (1) of the Executive Council Resolution No. (18) of 2013 . A part of a year is considered.
A full year, a part of a week is considered a full week, a part of a day is considered a full day, and a part of
a metre is considered a full metre. 
One of the requirements for automatic renewal is an NOC from the land or property owner. The period
of automatic renewal mustn't exceed 3 years for the following types of advertising permits: 
- Hoarding or fence
- Lighting pole
- Mupi
- Digital screens
- Unipole, minipole, and megacom
- Wall sign on a building façade.
You can apply to pay fees and fines in instalments through the following banks:
- Emirates NBD , for a period of 12 months, by following these steps .
- Emirates Islamic Bank , for a period of 24 months, by following these steps.